Liquid de-icing offers several advantages over traditional rock salt.

• Rapid Melting – liquid starts working immediately upon contact with ice

• Even Application – due to the liquid form it is applied evenly, our sprayers also have better driver control than traditional rock spreading

• Lower Temperature Performance – our liquid deicer is more effective at lower temperatures then traditional rock salt making it more suitable for our colder ground temperatures

• Pre-Treatment Capability – liquid deicers can be applied proactively before a snow/ice event bonding with the surface for easier snow/ice removal

• Reduced Environmental Impact – our deicer is over 70% less salt than traditional rock salt, having a much lower environmental footprint. This gives the ability to be gentle on hardscapes and landscapes.

• Less Tracking – this is the largest benefit our current customers see, because the liquid sticks to the surface there is a substantial difference to entrances without having rock salt tracking in

• Cost-Effective – we acknowledge the costs on our proposals are higher than traditional rock salt but the savings our customers see with cleaning and building maintenance, far out ways this additional cost.

• It requires more expertise and knowledge to use – CJ’s has been doing the work to learn and perfect the services. We use equipment that gives us the best ability to track our application rates, we discuss and educate our staff. Continuing what CJ’s is known for; we take the responsibility and care of your property so you don’t have to.

• Causes damage to concreate, vegetation and buildings. It tracks inside buildings damaging carpets, doorways, corroding metals, and makes for additional work for repairs, maintenance and cleaning.

• Rock salt is difficult to apply consistently and efficiently resulting in product waste.

• Negative Environmental Impact – Road salt is known to get into our water supply and our lakes. This is toxic and causes all water life difficulty to thrive.

Both rock salt and liquid de-icer are great products. It is more of a question of when is one option better than the other. For our services, CJ’s believes liquid brine is the better option.

• Melting Time – The temperatures we experience during Wisconsin winters vary widely. For your property you are looking for something that will remove ice and snow as efficiently as possible. Bare in mind that rock salt becomes effective once it converts into a liquid brine by combining with the snow/ice it comes in contact with. You have to wait for the salt to dissolve. The liquid de-icer eliminates this wait time, the liquid is able to start working immediately upon contact.

• Application – Rock salt reacts and starts melting right before your eyes. However, it’s ability to work diminishes as the temperature drops below 5 degrees. Liquid actually works even faster than the rock salt, it is already in an active state when applied and it is applied in a much more controlled and even application. Our liquid de-icer also has the addition of the additive which enhances it’s ability to work effectively in below-freezing temperatures as low as -55 degrees!

• Price – For each individual event rock salt will appear cheaper than liquid de-icer. While it is inexpensive, it will cause damages that will need eventual repair and additional cleaning that costs money.

• Environmental Impact – Because CJ’s liquid de-icer contains tackifiers and anti-corrosion inhibitors it has the ability to stick where it is sprayed and does not have the corrosive properties that Rock Salt has. Rock salt will spread into vegetation, buildings and beyond. As well, because liquid de-icer is more powerful, it will take less product to accomplish the desired results, leaving less impact to surrounding environments.